Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » PPC
Where’s the Beef? Comscore’s Credibility Takes a Hit
PPC News Source: http://www.clixmarketing.com
Published: Apr 22, 2008 - 07:38 am
Story Found By: aimClear 1391 Days ago
Category: PPC
Comscore reports starting 1/08 implied Google’s search volume was heading south. Many analysts interpreted this to mean Google’s Q1 2008 would suffer. That’s a big WOOPS according to The Wall Street Journal and AdGooroo. David Szetela adds useful analysis to the ongoing dialog.
 Comments1 Comments  

Comments

Avatar
from BogglesMyMind 1390 Days ago #
Votes: 1

Interesting insight by David, as usual.  I would stop short of saying that comScore was "the main culprit," but certainly one of the bigger ones.  I think a lot of folks were getting "distracted" by Mircohoo talks as well, and a good earnings report sort of reminded everyone who is boss.I also agree with David’s summary explaining that there is a lot of potential in Google (in the form of alpha and beta projects as well as incubators).  Tie that into providing ads in more cool places during more appropriate moments, and there is a ton of potential...

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land