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Being an SEO Evangelist within an organization requires lot of energy, a lot of knowledge, thick skin, and a lot of relationships. Success is hard to come by and will require a lot of hard work, but it is definitely attainable. I would almost say that this does not apply to just SEO, but to all programs launched within an organization. Along with all that being an evangelist for the entire industry requires the same amount of tenacity.

I have spent a lot of time doing this through consulting efforts by convincing SMB’s to embrace the web and most importantly (at least to me of course!) adopting SEO. Each and every time was a struggle and required hard work, but was *always* worth the time spent.
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Comments

from Jill 440 days ago #
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Very good article. It would be great if all companies had an SEO evangelist who did these things!

from bbcarter 440 days ago #
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Awesome post. I'm the SEM (SEO/PPC) director for an interactive mktg firm and we also do design and development- so my SEO knowledge gets tapped for a bunch of different things- and on rare occasions it doesn't and we find out it should have- it takes any organization, even a savvy one, a while to get all the implications of SEO and include you in every conversation- so you have to be knowledgable and, even more important, quick if you want to contribute but also get done all the other work you're responsible for.

from tonyadam 440 days ago #
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Thanks for the great feedback Jill and Brian!  

from bwelford 439 days ago #
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A good reminder of what most companies need.  Given Google's visibility, the evangelist's message should be an easy one to push.  Just ask whether people will find you when they're looking for the products you sell. 

from willcritchlow 439 days ago #
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Subscribed to your blog now, Tony. :)

from AndrewMiller 439 days ago #
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Great post! Being an evangelist was the most fun part of my job, and actually being able to back it up with results made it that much sweeter. Thanks for compiling all the relevant points in one place.

from tonyadam 439 days ago #
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Barry, I completely agree that companies need it. A lot of the time it just happens on a grass roots effort through and not some much one person.

Will, glad you've subscribed!

Andrew, I am glad you enjoyed it!

Send some comments to the blogs guys! ;)


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