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Avatar Went Hot: April 23, 2008 - 4:13 pm
Posted By: kevgibbo 129 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEM Industry
"The era of being number one is Google has left. The age of Conversion rates, qualified traffic, and site wide analytics has descended upon you."
7 Comments     

Comments

from seosurvivor 128 days ago #
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Yeah... I agree with the post. The age of conversions is here. You got my attention. I would however, re-phrase from "Are you #1 in Google? It Doesn’t Matter" to "Are you #1 in Google for a generic, one word keyword? That PROBABLY doesn't matter".

In today's market, many business owners still want to rank for their top keywords, when sometimes they're nearly irrelevant when compared to a higher converting, longer tail term. For example, a guy who sells carpets online, in LA, may find his goldmine in a keyword such as "Persian carpets Los Angeles", or "New Persian carpets Los Angeles", rather than "carpets". But for him to HAVE this goldmine, he'll more than likely need that first spot in Google for that long tail keyword.. Don't you think?

from aglobalwarming 128 days ago #
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"The age of Conversion rates, qualified traffic, and site wide analytics has descended upon you." says it all

from Doubleohd 128 days ago #
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Screw traffic volume.  Give me sales. If that means appearing on page 4 or 5, then so be it.

from crazycat 128 days ago #
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We've all gone through that and it matters also. But we need to make things further and deal some other important things too.

from seosurvivor 128 days ago #
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@Doubleohd ...yeah, but for you to get the sales, you'll need some kind of traffic volume and conversions come from traffic... so yes and no :)

from jonhenshaw 128 days ago #
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Excellent writeup and on spot regarding what's really important.

from yojpotter2 126 days ago #
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This is a great post! I agree with this one..I found a lot of sites that are not even included on the the top result page of Google but still they have great content...so for me, being number 1 in Google is not all there is..having a great contentis first..^^


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