Published: Apr 23, 2008 - 11:55 am
Story Found By: EricLander 1387 Days ago
Category: SEM
12 Comments
12 Comments
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Comments
Can I get an amen!
Real easy to get rid of the guy. Stop listening to him - and stop talking about him. Until then, he sells seats, gets attention, and gets to put on the Jason show.
Despite the fact that he was very disrespectful, this is a silly proposition. Id be happy to attend conferences where hes speaking, Ill just skip his session. Others might find value there, and theres no reason to block them from getting it.
Rand, I agree with you. Id go to conferences where JC was speaking, and maybe even attend his panels. Im just tired of the keynotes by Calacanis because they create this media frenzy afterwards.Jason is an incredibly talented marketer. Ill give him that, and would love to gain a fraction of his skillset in that department. I just dont want to see SE conferences become his forum to rant and rave while the paying public leaves feeling offended.
Ill cross post:http://sphinn.com/story/42262http://sphinn.com/story/42285People tend to think that Jason speaks at all the same conferences on all the same things -- and they fixate on his anti-SEO comments the most. Ill recap the shows Ive had him speak at and why.SES Chicago 2006: When I booked Jason, he was heading Netscape, which had grabbed some attention as a Digg rival. Plus, hes been an interesting character with a long history on the web overall. I think this was the first SEO show he did on his own (I think he was on an AdSense panel at a previous SES, along with others -- and since he ran a major site earning off of AdSense, good sense -- no pun -- for him to be there). At SES Chicago, we did get into his SEO attitude which was a hot button and remains, in my view, a product of his misconception (either intentional or accidental) that SEO = gaming.SMX Social Media 2008: Jason heads Mahalo, a major human-powered search engine doing interesting things. Theres a social aspect to it, and for search marketers wnating to understand how social and search might intersect, hes a front line guy with important things to say and learn from. As was the same for Jimmy Wales on that panel, as too for Steven Marder from Eurekster. The bulk of that panel was about social and search, not "oh, SEOs suck."Those are shows Im responsible for, and I totally feel Jason being involved added value. Jason also spoke at SES Local 2008 and SES NY 2008. Im not up on what he covered in those sessions and how they differed from the roles he was doing as part of the shows I was responsible for. I was no longer programming SES at those times.As for yesterday, when Jason talked again about SEO and issues with it, I then countered to him saying that SEO does not equal gaming -- that SEO equals understanding how search engines gather information and taking steps to make your content visible with it. And for Mahalo, that means engaging in a dialog with the editors, suggesting links and so on. And Jason agreed that SEO as defined like that is totally accceptable and should be encouraged. As did Jimmy Wales.Sadly, Lisa Barone who was live blogging all this got very ill and missed this important discussion. And Rand, who defends the right for others to hear what Jason says would have heard it too if he hadnt walked out in apparent disgust. By walking out, he also missed hearing other things about how social might change search.You dont have to like people or agree with them. Matt Cutts is fairly well loved but not all SEOs like him or agree with his views on SEO or how say, links should be policed. So do you ban Matt from speaking? Do you plug your ears and refuse to hear what he says? Either of those lead to less knowledge, not more.
@DannyHis quote out of SES Local was that "Local is a sh@tty business", he did say however that there were some SEOs he respected, such as Bruce Clay, and that he himself was an SEO because hed got his dog walker well rankedSES-NYC - I missed that session, but from what I was told, that was his "Im going to stop being dismissive of the SEO community" presentation. People that I talked to said that it came off rather well.
So, if i publicy say that I wish I were there to HEAR JCs keynotes -- would it render all that Ive said useless?Even with that risk aired, Ill certainly acknowledge that I didnt hear anything from Jason directly yesterday. If that makes me a bad person, Im okay with that. I realize that my haste in making an assumption makes me look like an arse.
Im with Rand on this one as I posted here. http://sphinn.com/story/42139#c40275But I wish Sphinners wouldnt put his name in the post titles... its counter productive, feeds his ego, and makes you look like youre trading on his name.
I was there, front row, and I must say that for quite a good portion of the session, Jason was good. I was totally on the bus with him, so to speak, until the comment which was (paraphrased after four hours sleep in two days), "The SEO industry is going to die. Youre wasting your time." (Jason, sorry if thats not what you really said & see above lame disclaimer).There were two or three things he said that were either unfortunately worded or deliberately baity. No ones really paying much attention to anything else he said, but the grand total of about 100 words have made him the story of SMX Social Media. Calacanis wins.I wouldnt want anyone as good at attracting attention turned away from the search marketing world. Look at it from an objective perspective: the man knows how to get noticed, which is what the rest of us are trying to do for clients and / or our own companies.
Strong commentary Jane, and I concede that hes a tremendous marketer, good for generating buzz, etc.. I still fail to see how his consitent keynote appearances are truly helping the industry though.
You guys crack me up.Just change when Jason says "SEOs" to "SEO Spammers" and hes right on the money. Just because he hasnt figured out that theres good SEO and bad SEO doesnt mean the guy should be banned from speaking. If you dont like him, dont listen to him!
This is ridiculous. Left a comment in the thread, as my comment here was too long.