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Went Hot: April 24, 2008 - 2:01 pm
Posted By: peterryan 87 days ago
Topic Type: News Story (Jump to http://www.arteworks.biz)
Category: SEO
15 Comments
Went Hot: April 24, 2008 - 2:01 pm
Posted By: peterryan 87 days ago
Topic Type: News Story (Jump to http://www.arteworks.biz)
Category: SEO
15 Comments
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Comments
I just love this guy.... he just keeps impressing me with his desire to rule over...erm.... I mean, help us...
Fruit loops are always good for a laugh.
I particularly like how Jason uses inverted commas when referring to "Doug Heil" and "Danny Sullivan", as if questioning whether these are their real names.
Ummm... yeah that's ugly as in the word and U.G.L.Y.! : )
According to the application in question, it's for the word "Seo" and not an abbreviation comprised of three letters. Also, I can't find the word "search", "engine" and/or "optimization" in the application. Have a look for yourself and let me know if I'm missing something here:
- http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77171330
Also "Seo" is already trademarked:
http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=76473390
As blogged a few weeks ago, this is either great link bait or just silly!
http://www.beussery.com/blog/index.php/2008/04/seo-trademark-is-bs/
Actually, that's a trademark of Doug Heil if you've ever read anything he's written. Which certainly makes this whole fiasco even more interesting.
Perhaps this phantom Jason character is actually ole Dougie in disguise?
ugh ...
and that's all i have to say about that.
A third enters the ring: http://www.rheadrysdale.com/blog/seo-trademark-notice-of-opposition/
I just wish I had thought of this. Talk about great linkbait. File for trademark rights on a term that is related to your industry, will cause all sorts of controversy, and that will result in all sorts of web coverage and incoming links. Pure genius, and it costs almost nothing except everlasting hatred and maybe being lynched by a group of outraged SEOs.
I just can not understand how someone can be that dellusional to think that they can actually do this!
From Rhea's blog post, Jason wrote:
"My goal in owning the trademark for the word SEO is not to try to force people to change their SEO process, but rather, prevent companies from selling “SEO” as a service under false pretenses."
Even if this guy wins, it won't stop the practice of enabling pages to rank and be indexed by search engines. Call it any name you want to. What's he going to do? Trademark every phrase that somehow relates to search optimization?
And what "false pretenses"? Sure, there are baloney marketers out there and baloney rip offs in every industry. This is why smart companies research, interview, get references, etc.
I couldn't agree more with cre8pc. There's never going to be a line in the sand and his attempt is either completely misguided or he really is doing it to profit. Either way I was terrified to learn he got so close to doing it and I'm thankful to Sarah for the discovery/research and everyone else that filed a NOO.
utah - It isn't linkbait unless we link to him. =)
Ok I am officially on his side!
http://www.jasongambert.com
He was already denied trying to trademark SEO as it refers to Search Engine Optimization... in his application this time, he's trying to trademark it for a completely different meaning. All someone really has to do is get an email through to the attorney at the patent office, giving them a link to his blog where he makes the claims that he is doing it to regulate the SEO industry, and they should just deny him out of hand again.
@mvandemar - All "SOMEONE" really has to do..... you should be that someone.
The world isn't short good ideas, but people to act upon those rather than stand righteously indignant.
ps - I love how either Jason or a misguided supporter are spamming every Sphinn story or blog post about the subject. Yyyyaaaaaaayyyyyyyyyyyyyyyy!!!
Because some random idiot hiding behind a ficticious name brought nothing of value to the table besides a comment about how cool Jason is, my mind has totally changed. Rock on!
@Rhea - my problem isn't a lack of willingness, it's a lack of organizational skills. I just need to remember at a time when I can stop and do the research to find the email address it should go to. If you happen to locate it, feel free to send it to me, I'll be more than happy to research the links they should be aware of, compose the email, and send it. :)