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Avatar Went Hot: April 25, 2008 - 3:16 am
Posted By: Drupal 90 days ago
Topic Type: News Story (Jump to http://www.getelastic.com)
Category: Google AdWords
Google appears to be testing new displays of paid search ads with URLs above ad copy rather than below in certain regions. See screenshots.
2 Comments     

Comments

from Chris1 89 days ago #
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Interesting find.  My guess is that this test will not lead to a higher CTR for the ads.  Seperating the ad body copy from the ad title doesn't seem helpful to me.  But only the test results will tell for sure.

from richstanwitz 80 days ago #
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I found the same results as posted. I however do find this helpful....aligning the title with destination--removes some mystery ( in a user's split decision making ) of what they will find. May reduce unneccessary repeat clicks when not intended.....but it is a subtlety.


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