News Source: http://www.getelastic.com
Published: Apr 25, 2008 - 03:16 am
Story Found By: Drupal 2143 Days ago
Category: PPC
2 Comments
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News Source: http://www.getelastic.com
Published: Apr 25, 2008 - 03:16 am
Story Found By: Drupal 2143 Days ago
Category: PPC
2 Comments
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Comments
Interesting find. My guess is that this test will not lead to a higher CTR for the ads. Seperating the ad body copy from the ad title doesn’t seem helpful to me. But only the test results will tell for sure.
I found the same results as posted. I however do find this helpful....aligning the title with destination--removes some mystery ( in a user’s split decision making ) of what they will find. May reduce unneccessary repeat clicks when not intended.....but it is a subtlety.