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Google appears to be testing new displays of paid search ads with URLs above ad copy rather than below in certain regions. See screenshots.
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from Chris1 2307 Days ago #
Votes: 0

Interesting find.  My guess is that this test will not lead to a higher CTR for the ads.  Seperating the ad body copy from the ad title doesn’t seem helpful to me.  But only the test results will tell for sure.

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from richstanwitz 2298 Days ago #
Votes: 0

I found the same results as posted. I however do find this helpful....aligning the title with destination--removes some mystery ( in a user’s split decision making ) of what they will find. May reduce unneccessary repeat clicks when not intended.....but it is a subtlety.

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