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Avatar Posted By: danzarrella 169 days ago
Topic Type: News Story (Jump to http://frankconradmartin.typepad.com)
Category: Other Online Marketing
Simply and unprofessionally put (which is something researchers hardly ever do) marketing research is the process of learning as much as you possibly can about your target audience in order to reduce the risk of making decisions that will come back and bite you in the ass. Decisions that cost you ego capital. Or a lot of money.
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