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An in depth overview on how Social Media influences search result rankings on Google & Yahoo, how search engines can identify quality sites via social media attributes, 10 patents filed by Google & Yahoo on using social media to serve better search results, and resources on social media marketing.
4 Comments     

Comments

from Rhea 673 days ago #
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Loren put together a comprehensive look at social media, beyond link bait and into patents, universal search, personalized search and much more! If anyone was previously on the fence about social media this should convert you.

from socialmedia 673 days ago #
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Great article Loren. The patents from Google and Yahoo seem to indicate that social media will continue to influence the SERPS for the foreseeable future

from bhartzer 673 days ago #
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Great post, Loren...shows why you need to pay attention to social media and start forgetting about the search engines.

from zacharyfox 673 days ago #
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While I'm not sure about "forgetting about the search engines", this is something that we have been doing a lot more of lately.

It actually seems too me like all these social media sites are being over-valued in the search engines right now. Am I the only one seeing that? Anyone else have any comment on that "phenomenon"?


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