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University of Phoenix: Online Brand Protection & Search Engine Marketing Evaluation
Avatar Posted By: Semreportcard 685 Days ago
Source: http://www.semreportcard.com
Category: SEM
A major premise of Brand Command methodology is to dominate the natural results of your Brand Real Estate on the search engines. Is University of Phoenix dominating their Brand Real Estate?
 2 Comments  

Comments

from qwerty 685 Days ago #
Votes: 0

I found it very interesting when UOP bought the naming rights to that stadium. I usually hate it when commercial interests buy naming rights -- can you imagine a Pringle’s New Fangled Potato Chips Symphony Hall? I don’t doubt something like that will happen sooner rather than later. The last time Boston proper had an American football team (the Breakers of the USFL) they played at Boston University’s stadium. Of course the Patriots play at a stadium named for deodorant and razor blades, but I wouldn’t be surprised if there were still professional teams that borrow a university’s stadium. So I can imagine people arriving at University of Phoenix stadium for a Cardinals game thinking that it’s the school’s stadium rather than a naming rights contract, and wondering, "So where’s the rest of the university?"

from Semreportcard 685 Days ago #
Votes: 0

It was almost named "Pink Taco Stadium." I kid you not, see the story here: http://www.bizjournals.com/phoenix/stories/2006/08/21/daily10.html

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