Sphinn Home » Google AdWords
A Florida court made judgment that requires including negative keywords in search advertising to ensure broad match does not include their trademarked term.
4 Comments     

Comments

from Aussiewebmaster 431 days ago #
Votes: 0 | Vote:
+ -

Thanks for the sphinn... it is an interesting story and one we need to kep aware of....

from controltheweb 431 days ago #
Votes: 0 | Vote:
+ -

Have been waiting to hear something like this happening ...

from mike 430 days ago #
Votes: 0 | Vote:
+ -

What a ludicrous ruling! Google needs to chakllenge it ASAP. I maen, really, how can you possibly know EVERY trademarked term ever? And why should you?

Everybody, sing it with me:
I think its crazy,

from kevinheisler 430 days ago #
Votes: 0 | Vote:
+ -

Ars Technica linked to Aussiewebmaster's post - check it out in Techmeme today


Log in to comment or register here.

Sphinn Sponsors

Be a Sphinn Sponsor - Click Here

Search Marketing Expo

Save the date for:
SMX Singapore - July 2-3, 2009
SMX São Paulo - August 4-5
SMX East - October 5-7, 2009
SMX Stockholm - 12-13 October, 2009
SMX Mexico - November 11, 2009

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: