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Sphinn Home » PPC
Court Orders Negative Keywords Used To Block Trademark Terms
PPC News Source: http://blog.searchenginewatch.com
Published: Apr 29, 2008 - 07:00 pm
Story Found By: scottclark 1383 Days ago
Category: PPC
A Florida court made judgment that requires including negative keywords in search advertising to ensure broad match does not include their trademarked term.
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Comments

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from Aussiewebmaster 1383 Days ago #
Votes: 0

Thanks for the sphinn... it is an interesting story and one we need to kep aware of....

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from controltheweb 1382 Days ago #
Votes: 0

Have been waiting to hear something like this happening ...

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from mike 1382 Days ago #
Votes: 0

What a ludicrous ruling! Google needs to chakllenge it ASAP. I maen, really, how can you possibly know EVERY trademarked term ever? And why should you? Everybody, sing it with me:I think its crazy,

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from kevinheisler 1382 Days ago #
Votes: 0

Ars Technica linked to Aussiewebmaster’s post - check it out in Techmeme today

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