Sphinn Home » Google AdWords
A Florida court made judgment that requires including negative keywords in search advertising to ensure broad match does not include their trademarked term.
4 Comments     

Comments

from Aussiewebmaster 66 days ago #
Votes: 0 | Vote:
+ -

Thanks for the sphinn... it is an interesting story and one we need to kep aware of....

from controltheweb 65 days ago #
Votes: 0 | Vote:
+ -

Have been waiting to hear something like this happening ...

from mike 65 days ago #
Votes: 0 | Vote:
+ -

What a ludicrous ruling! Google needs to chakllenge it ASAP. I maen, really, how can you possibly know EVERY trademarked term ever? And why should you?

Everybody, sing it with me:
I think its crazy,

from kevinheisler 65 days ago #
Votes: 0 | Vote:
+ -

Ars Technica linked to Aussiewebmaster's post - check it out in Techmeme today


Log in to comment or register here.
Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008