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A Florida court made judgment that requires including negative keywords in search advertising to ensure broad match does not include their trademarked term.
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from Aussiewebmaster 2426 Days ago #
Votes: 0

Thanks for the sphinn... it is an interesting story and one we need to kep aware of....

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from controltheweb 2425 Days ago #
Votes: 0

Have been waiting to hear something like this happening ...

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from mike 2425 Days ago #
Votes: 0

What a ludicrous ruling! Google needs to chakllenge it ASAP. I maen, really, how can you possibly know EVERY trademarked term ever? And why should you? Everybody, sing it with me:I think its crazy,

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from kevinheisler 2425 Days ago #
Votes: 0

Ars Technica linked to Aussiewebmaster’s post - check it out in Techmeme today

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