Sphinn - What Yahoo's New Minimum Bid Means to You

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What Yahoo's New Minimum Bid Means to You

Posted By: logicwerks 430 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Paid Search

Is the new Quality scoring a new method of gouging advertisers to boost revenues or something done just for the sake of being different than Adwords and Adcenter?

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from CommonDavid 430 days ago #

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I can't believe there aren't 100's of comments on this scammy technique?

I'll tell you what this means for Yahoo: they'll be making a ton more money of their advertisers, starting immediately, and they'll also be able to sell off their lower listing traffic for more money then they were able to before the bid increase. They sell off the 2nd & 3rd page listings to companies like Enhance.com, who pays them for these lower listing spots on their search engine.

I think the worst thing about this whole minimum bid thing is that you aren't even paying for Yahoo traffic, you're paying for their crappy partners that have parked domains, and send spam traffic to them that advertisers are paying top dollar for! As an advertiser, you have to manually block these crappy sites, and there's a limit on 250 domains (when there are thousands and thousands of crappy partners) to ensure that Yahoo makes even more money on crappy traffic.