Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Is the new Quality scoring a new method of gouging advertisers to boost revenues or something done just for the sake of being different than Adwords and Adcenter?
Comments1 Comments  

Comments

Avatar
from CommonDavid 1382 Days ago #
Votes: 0

I can’t believe there aren’t 100’s of comments on this scammy technique? I’ll tell you what this means for Yahoo: they’ll be making a ton more money of their advertisers, starting immediately, and they’ll also be able to sell off their lower listing traffic for more money then they were able to before the bid increase. They sell off the 2nd & 3rd page listings to companies like Enhance.com, who pays them for these lower listing spots on their search engine.I think the worst thing about this whole minimum bid thing is that you aren’t even paying for Yahoo traffic, you’re paying for their crappy partners that have parked domains, and send spam traffic to them that advertisers are paying top dollar for! As an advertiser, you have to manually block these crappy sites, and there’s a limit on 250 domains (when there are thousands and thousands of crappy partners) to ensure that Yahoo makes even more money on crappy traffic.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: