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Avatar Went Hot: April 29, 2008 - 9:48 am
Posted By: EricLander 66 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that have been shared publicly and documented in this post with screenshots include those for major corporations including Honda Motor Company and Hewlett-Packard.
9 Comments     

Comments

from nulpt 66 days ago #
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Excellent find.

from EricLander 66 days ago #
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While I may be jumping to conclusions here, it seems to me that we can assume that:

• Hewlett Packard is willing to pay $5 per click
• Honda Motor Company is willing to pay $4.71 per click

I could be wrong, but if I were working on behalf of these major organizations, I would be a little more than upset with this information being broadcast to those searching.

from jlynch401 66 days ago #
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Nice Find!!

from chris2930 65 days ago #
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Great Find, if only we had some inside secrets for the organic listings now....

from lorenbaker 65 days ago #
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"I could be wrong, but if I were working on behalf of these major organizations, I would be a little more than upset with this information being broadcast to those searching."

Hell yes. This is internal and confidential data that Google is spilling into the search results and exposing to searchers, competitors..etc. Major issue they need to clean up pronto.

from Chris1 65 days ago #
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Thanks for sharing this.

from boorishamerican 65 days ago #
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Cool find. I think Eric is probably right on the money with mCPC but Pscore and thresh could be based on almost anything.

from SearchZombie 65 days ago #
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Very interesting! Anyone know advanced statistics enough to explain the value of these finds in understandable terms?

from mbun 55 days ago #
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someone else posted this too (http://sphinn.com/story/43306).
Most of the comments on this guess that mCPC is either max or min, but I vote for mCPC = median cost per click. Makes more sense, as max CPC itself is not really a ranking factor; rather, the effective/average cost per click is a more salient, dynamic data point.Also, you can't set a Max CPC to 4 decimal places!


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