News Source: http://www.searchenginejournal.com
Published: Apr 29, 2008 - 09:48 am
Story Found By: EricLander 1489 Days ago
Category: PPC
9 Comments
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News Source: http://www.searchenginejournal.com
Published: Apr 29, 2008 - 09:48 am
Story Found By: EricLander 1489 Days ago
Category: PPC
9 Comments
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Comments
Excellent find.
While I may be jumping to conclusions here, it seems to me that we can assume that:• Hewlett Packard is willing to pay $5 per click• Honda Motor Company is willing to pay $4.71 per clickI could be wrong, but if I were working on behalf of these major organizations, I would be a little more than upset with this information being broadcast to those searching.
Nice Find!!
Great Find, if only we had some inside secrets for the organic listings now....
"I could be wrong, but if I were working on behalf of these major organizations, I would be a little more than upset with this information being broadcast to those searching."Hell yes. This is internal and confidential data that Google is spilling into the search results and exposing to searchers, competitors..etc. Major issue they need to clean up pronto.
Thanks for sharing this.
Cool find. I think Eric is probably right on the money with mCPC but Pscore and thresh could be based on almost anything.
Very interesting! Anyone know advanced statistics enough to explain the value of these finds in understandable terms?
someone else posted this too (http://sphinn.com/story/43306).Most of the comments on this guess that mCPC is either max or min, but I vote for mCPC = median cost per click. Makes more sense, as max CPC itself is not really a ranking factor; rather, the effective/average cost per click is a more salient, dynamic data point.Also, you can’t set a Max CPC to 4 decimal places!