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Usability & Holistic SEO Persuasive Web Design

Went Hot: May 1, 2008 - 12:45 pm
Posted By: Lyndon 430 days ago
Topic Type: News Story (Jump to http://cre8pc.com)
Category: Online Marketing

"If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my young adult daughter. She doesn’t need search engines to find Victoria’s Secret products."

6 Comments

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Comments

from baiduyou 430 days ago #

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Articles like this are great for getting people thinking about usability and improving conversion rates but don't really have much meat to them.

For anyone with more than a passing interest in the field I'd recommend picking up a copy of 'Call to Action' by the Eisenbergs or spending a day digesting Uncle Jakob's wisdom at Useit.com.

from eKstreme 430 days ago #

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Best quote: "Persuasion Requires Comfort and Trust".

from SpostareDuro 430 days ago #

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ekstreme: oh if only everyone realized that. the world would be a happy place.

from cre8pc 430 days ago #

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Lyndon, thanks for Sphinning this!! :)

from Lyndon 429 days ago #

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Thanks for writing it, I am sure Sphinning it was as lot easier than writing it ;)

from tracischarf 429 days ago #

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In addition to "Persuasion requires comfort and trust", my other favorite quote is, "Persuasion is not about manipulation". Thanks, Kim, for a great article!