Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

"If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my young adult daughter. She doesn’t need search engines to find Victoria’s Secret products."
Comments6 Comments  

Comments

Avatar
from baiduyou 1381 Days ago #
Votes: 0

Articles like this are great for getting people thinking about usability and improving conversion rates but don’t really have much meat to them.For anyone with more than a passing interest in the field I’d recommend picking up a copy of ’Call to Action’ by the Eisenbergs or spending a day digesting Uncle Jakob’s wisdom at Useit.com.

Avatar
from eKstreme 1381 Days ago #
Votes: 2

Best quote: "Persuasion Requires Comfort and Trust". 

Avatar
from SpostareDuro 1381 Days ago #
Votes: 0

ekstreme: oh if only everyone realized that. the world would be a happy place.

Avatar
from cre8pc 1381 Days ago #
Votes: 0

Lyndon, thanks for Sphinning this!!  :)

Avatar
from Lyndon 1380 Days ago #
Votes: 0

Thanks for writing it, I am sure Sphinning it was as lot easier than writing it ;)

Avatar
from tracischarf 1380 Days ago #
Votes: 1

In addition to "Persuasion requires comfort and trust", my other favorite quote is, "Persuasion is not about manipulation".  Thanks, Kim, for a great article!

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: