Sphinn - How Much is a Top Google Ranking Worth to Your Business?

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How Much is a Top Google Ranking Worth to Your Business?

Went Hot: May 1, 2008 - 10:23 am
Posted By: kevgibbo 429 days ago
Topic Type: News Story (Jump to http://training.seobook.com)
Category: Google SEO

Superb, in-depth look into the value of a top Google ranking from Aaron Wall. Must read!

9 Comments

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Comments

from Calamier 429 days ago #

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Great thorough article, taught me a lot about PPC I didn't know.

from andyls 429 days ago #

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There really is no one like Aaron Wall ... extraordinarily detailed and researched article that attempts to assign a dollar value to having a top Google ranking.

I had textbooks in college that weren't as thorough as this article! Great job Aaron.

from PennyPincher 428 days ago # - show/hide this comment

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Great article! Nice to see in these numbers that Google isn't settling to just be the bulk ad king but the relevent ad king, and along with it the $$$ king. I don't think they are monitizing their 411 service yet though. Are they waiting until the automation is tweaked enough that it doesn't have to ask you 3 or 4 times for the name? Hmmmmm. I called another free directory assistance, 800-411-SAVE and they were using people (it was ad supported too). But then again, Google uses their 411 for research on voice recognition so there is value there too.

from bobpotter 428 days ago #

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There is a lot of information here. I'm definitely going to have to spend some time re-reading and digesting this info. It is amazing to see the amount of info/data here that Aaron's compiled - he really knows his stuff. Thanks for sharing.

from hugoguzman 428 days ago #

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When I grow up, I want to write epic blog posts like Aaron.

In all seriousness, though, it's ironic that he put this together, because it mirrors some internal efforts that are going on at my agency to provide a holistic viewpoint on the value of a top ranking(s) in both SEM and SEO combined.

It's all about share of voice, baby!

from sem4u 428 days ago #

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Fantastic research effort. I am already doing a lot of the things mentioned, but there are always a few more parts to add into a search strategy :)

from yojpotter2 427 days ago #

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This is a great post by Aaron Wall on the real worth of topping Google's SERPs. Thanks a bunch for sharing!

from seobook 425 days ago #

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Thanks for the Sphinns and the kind comments everyone. :)

from jerick 204 days ago #

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I’ve found that sometimes a good visual can make all the difference to a blog post, so I’m always sure to include at least one. They brighten the place up a little too.

-Top google rankings