Sphinn Home » SEM Industry
Avatar Went Hot: May 1, 2008 - 7:13 am
Posted By: theGypsy 68 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEM Industry
Rhea Drysdale - Search Engine Journal - We’ll let “Jason’s” actions speak for themselves and we ask that you draw your own conclusions based on the evidence before us. If Jason Gambert has such noble aspirations for the search community, why then is he hiding behind a veil of secrecy? And, is this the type of individual that should be responsible for setting SEO standards that everyone must follow before being granted usage of the term?
8 Comments     

Comments

from seowoman 68 days ago #
Votes: 1 | Vote:
+ -

Why am I not surprised?

from CraigSutton 68 days ago #
Votes: 1 | Vote:
+ -

This is outreageous, and needs to be stopped. A good shopper can stop a con, and this man has no right to hide behind that idea in order to trap that term.

from mvandemar 68 days ago #
Votes: 0 | Vote:
+ -

He's not hiding behind that idea. He never intended to get found out until it was all said and done in the first place. One he got caught the bullshit he posted was the fastest thing he could come up with that he thought people would believe.

He was denied trademarking the phrase in the first place because he obviously does not have the right to apply for it as it pertains to search engine optimization, and the TMO atty told him that. So he changed the patent to say he wanted to tm it for System Efficient Optimization.

Based on his bs reply to the community about wanting to do this for our standards, it becomes obvious he's lying through his f'ing teeth. You can't use the tm to apply standards to search engine optimization unless the SEO he is trademarking is for search engine optimization.

from NatashaRobinson 68 days ago # - show/hide this comment
Votes: -1 | Vote:
+ -

If i were Jason, I'd pay no attention to the naysayers.  I'd  keepdoing what I'm doing.  Hopefully he is doing this to create a search related product.  And it the product is even remotely decent then many of the people who are saying this is outrageous will be the same people who will call him a "brilliant marketer" in a few months, write articles about how clever he is, invite him to speak at conferences, invite him to speak on their podcasts, debate him, write more articles about how they think he's no good, which will only build his brand even more, etc.  Hey it happened for to that Jason who called SEO Bullshit why not this Jason? ;)

from DarkMatter 68 days ago #
Votes: 1 | Vote:
+ -

if he had an amazing search product or service, he wouldn't really need to trademark SEO to make it successful.

from NatashaRobinson 68 days ago #
Votes: 0 | Vote:
+ -

@DarkMatter - you're missing the point... it's not the Trademark itself that's the thing... it's the buzz created by TRYING to trademark SEO that's the thing!

FYI - the comment is tounge in cheek ... but ya mighta missed that as well ;)

from SEOhack 68 days ago #
Votes: 0 | Vote:
+ -

heheh, that clown came around my place too playing that same game.  nice work, rhea and mvandemar!

from oldschool 68 days ago #
Votes: 0 | Vote:
+ -

@ Natasha - The first Jason (Calacanis) had a reputation in the industry and was not considered a threat because only people in the blogosphere were listening to what he had to say. This guy is working to leverage (read - manipulate) the law in his favor to let him control an industry in which he is an unknown. It would be like if I were to trademark a term used in medicine and try to subsequently chair the American Medical Association based on holding a trademark. Sure I was a pre-med student and an EMT at one time, and I understand more than the average person about allopathic, alternative, and naturopathic medicine, but that would not qualify me to hold the authoritative voice in the medical industry.


Log in to comment or register here.

Top 10 Most Sphunn
In What's New

  1. 10 Emergency SEO Tips For When Thin... (20)
  2. Positioning yourself using SEO and ... (20)
  3. Importance of Documenting Your SEO ... (20)
  4. 5 ways to improve rankings through ... (19)
  5. Fixing duplicate content in SEO sit... (18)
  6. How to Switch Your User-Agent to Go... (18)
  7. PPC Advertising: Art or Science? (18)
  8. Top 10 URL Design Failures of Famou... (17)
  9. Google passes second link’s anchor ... (17)
  10. Enterprise SEO and the art of the p... (16)

Latest Comments

Search Marketing Expo

Save the date for:
• SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
• SMX Sao Paolo - Brazil - (Aug. 7-8)
• SMX China - September 23 & 24, 2008
• SMX Stockholm - September 23 & 24, 2008
• SMX East - NYC - (Oct. 6-8) Registration is now open.
• SMX London - November 4 & 5, 2008