Sphinn - Some Thoughts on SEO Ethics by Matt McGee, Michael Gray, Jeff Quipp, Jim Hedger and More

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Sphinn It!

Some Thoughts on SEO Ethics by Matt McGee, Michael Gray, Jeff Quipp, Jim Hedger and More

Went Hot: May 1, 2008 - 9:44 pm
Posted By: MelissaF 429 days ago
Topic Type: News Story (Jump to http://seoaware.com)
Category: SEO

Some thoughts on SEO ethics by some industry experts- Matt McGee, Michael Gray, Jeff Quipp, Jim Hedger and more.

8 Comments

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from toddmintz 429 days ago #

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Awesome article and thanks to Melissa for including me.

from MelissaF 429 days ago #

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Any time you have an opinion Todd I would love to hear it! Thanks for helping out by including your thoughts.

from marketposition 429 days ago #

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Todd,
I'm so there with you on point 5.
"Many sites that need SEO also need design work & copywriting help in order to optimize their web presence. A good SEO needs to be able to detect non-SEO problems and communicate their urgency to the client. Without getting critical non-SEO issues addressed, the client won’t achieve optimum results."

I sell a tool that can help people along in their efforts but people who are new to search engines or who have just fired their SEO don't always understand that it's like buying a level, hammer, tape measure, etc. not a magic ranking wand. Even some SEOs don't understand this and put down tools. Doug H is one that I see all over the place, bashing tools. To me, it's like the arguements that I hear about/for/against Jason Calcanis, Shoemoney, etc. SEO is not rocket science but so many of the basics are well known to the veterans and not by the novices. So, SEO can look fake, tools can look fake, etc.

I'm sure that there are times when I've talked people out of purchases but only because they didn't see the bigger picture and had no intention of trying to do anything but run a tool or pay some one to "guarantee" them in an organic number 1 ranking with out making changes to their site, with out considering that their site may not warrant the ranking, that the chosen keywords are too competative for easy rankings, their goals are unrealistic, etc.

from toddmintz 429 days ago #

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Marketposition, if Doug H is bashing it, it's probably a good thing :.)

We all use tools at some level to help do our work. However, a tool can't substitute for good process & methodology...tools can only give us more information, if utilized properly, can enhance the end result.

from marketposition 428 days ago #

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Exactly!

from yojpotter2 428 days ago #

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I agree on this post! SEO ethics should really be put into consideration all the time especially when you are linking to other sites.

from MelissaF 428 days ago #

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Yojpotter2, I agree. I am a bit surprised that I received a comment that said "I'm sick of hearing about ethics and standards in SEO...". He even said the article was pointless. It is sad that he missed the whole point and included his business link. That is the last thing I would ever want potential clients to see.