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What SEO/SEM Professionals Should Know About Website Usability - Part 2

Went Hot: May 2, 2008 - 10:09 am
Posted By: DoshDosh 429 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Usability

In part 1 of What SEO/SEM Professionals Should Know About Website Usability, usability experts Peter Morville and Susan Weinschenk answered the question, "What should SEO professionals know about usability?" For this installment, website usability guru Jakob Nielsen and Kim Krause Berg share their observations and perspectives. Enjoy!

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from AnneHaynes 429 days ago #

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Great read and good information for those SEOers more focused on rankings and not retention.

from demerzel 429 days ago #

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This deserves to go hot imo--very important on the ideas of usability performance.

from SeoDesignSolutions 429 days ago #

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If you read his work, it is not hard to figure out that Jacob Nielson is a genius. I also took the usability courses offered by Dr. Susan Weinschenk from Human Factors International, all I can say is, retention is the crux of engagement and they have it nailed down to a science.

Without it, SEO is only 50% of what it could be. They are naturally aligned, one drives traffic, the others focus is to retain it. Both are focused on conversion and complement the other well. For more on this topic, here is a post I wrote last week on the subject http://sphinn.com/story.php?id=43214

Enjoy...

from JamesDuthie 429 days ago #

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Agree that this is a brilliant article and one that every SEO should read. Driving traffic is a means to an end, and not a goal in itself. The goal is always conversion, whether that be a sale, a registration or some other type of transaction.

from cocaboo 428 days ago #

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I have definitely seen SEO conflict with everything else that a website needs. As I'm sure you all know, it's all about balance. Plus, you can drive traffic, but if they just bounce off, there's no value to that traffic.

from Jpajari 428 days ago #

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Bravo!! You have confirmed my hunch that for conversion success, one must marry the elements of usability and optimization together. Thank you!