Sphinn - Search Engine Marketing is Bogus for Sites That Simply Don’t Function

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Search Engine Marketing is Bogus for Sites That Simply Don’t Function

Went Hot: July 15, 2007 - 3:25 pm
Posted By: rustybrick 720 days ago
Topic Type: News Story (Jump to http://cre8pc.com)
Category: Usability

There is always a place for Kim Krause here. It is called "Other Online Marketing" I believe. Do you agree?

12 Comments

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from dannysullivan 720 days ago #

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It's not really about having a place for Kim. It's about having a category devoted to usability. Good idea -- I'll add it to the list. We have one for web analytics, which is somewhat related but not the same thing. I'm sure we can add this along with other topics related to online marketing (someone else suggested domaining, which I think is a good idea).

from AndrewGirdwood 720 days ago #

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I think there might be merit in renaming "Video Search" to just "Video" so we can include IPTV and Click to Play, etc.

from cre8pc 720 days ago #

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The place for Kim is the doghouse, but I accept that. A category for web analytics is a great idea, as is a usability one. There are several well known people who presently speak on the topic to marketers who may wish to participate. Maybe someday the usability industry will find Sphinn and learn some things as well.

from billslawski 720 days ago #

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A category for usability would be great, especially as search algorithms (paid and organic) seem to be relying more and more upon user behavior.

from CarrieHill 719 days ago #

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I think usability is a great topic - we're talking - as a company - about implementing a "test" of sorts for new comprehensive clients on the usability of their site - if they dont pass, they need to fix some things before we can take them on for marketing purposes. Kim has done some usability studies for us that are SO helpful. A great "measure" of how cooperative prospective clients are can be their willingness to implement standards of usability - the big issues is "defining" those standards!

Great article, Kim

from tambre 719 days ago #

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i believe that usability is a huge part of optimization. i think we do usability when we're optimizing a site to begin with, but it's nothing i specialize in. i can optimize a site but i could always stand to learn more about usability.

i'm glad it'll be it's own separate area no matter what it's called. i won't have to sift through the "online marketing" (which i wouldn't have thought usability would have been a part of) or "other".

from cre8pc 719 days ago #

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Thank you, Carrie, for the kind words. Your company is one of the smart one's I was referring to in my post. There are, indeed, many search marketing and web design companies who offer an umbrella of services that include usability reviews, testing, or audits of some scope. And the list is growing as people understand its value.

from CarrieHill 719 days ago #

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you bet Kim - say are you going to be at SES Travel? Mary Bowling and I will both be there presenting & moderating.

Is it taboo to mention SES events here? You can delete my comment if you like, Sphinn-ers :)

from dannysullivan 719 days ago #

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It's not taboo to mention SES at all. In fact, we have an events calendar where I dropped them a personal note to add the shows that Incisive is doing, so hopefully you'll see them added to the calendar.

from cre8pc 718 days ago #

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I am not going because I wait for Danny to come closer to where I live :) But, I'm sad to not meet you and Mary. I'd really look forward to that. I hope to find an excuse to go to SMX SM in NYC. I wish you both a blast in Seattle, esp. since travel sites ARE your specialty!

from ogletree 717 days ago #

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Every time I do an SEO evaluation I always find myself mentioning usability. I can't stop myself. When I see a site that 302 redirects traffic to the front page that would normally be 404 I tell them that is bad for seo. I then really want to go into how they should create a custom 404 page that trys to guess what the visitor was looking for.

from dannysullivan 715 days ago #

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Story now moved from Sphinn Zone to the new Usability area :)