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As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the valuing of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target the long tail in their copy. They also don't know that long tail friendly copy is also user friendly copy.
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from Jill 428 days ago #
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Good article! Coincidentally, I just wrote on this topic this week as well in my Optimizing Articles for the Long-tail article.


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