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From the article: "Post Less = Earn More?
While there are many explanations and influences on the quantity of clicks, I always seem to notice a handful of clicks come through when it has been a few days since I have updated my site.

One explanation could be that people arrive at the site to read an article and when they do not find an abundance of new posts, they decide to leave the site by clicking on an ad.

Another explanation could be that the displayed ads are more targeted when there are less frequent updates. When you have new post after new post, your ads may be displaying links that aren’t relevant to the most recent entry but were relevant to the post from a few days earlier. By letting each post have the top spot for a few days, you may have more targeted links that result in more clicks.

It is also quite possible that neither of these explanations are even close to what is really happening but I have noticed that the longer gaps between posts often result in more ad clicks.

Should You Change Your Posting Schedule?"
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