Sphinn Home » Paid Search
Avatar Went Hot: May 5, 2008 - 7:21 pm
Posted By: DoshDosh 62 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search
Three classic techniques can get you to better ad copy more quickly, without brute force testing of many variations. By "better," I mean higher CTR. We'll need to make Google happy in the early going to build up quality signals that will give you an account-wide benefit. Later, you can drill down more carefully on ROI related measures.
4 Comments     

Comments

from searchkari 62 days ago #
Votes: 0 | Vote:
+ -

Great advice!  Being too clever can actually be a detriment to your campaigns.  I think the overall lesson here is to KISS (keep it simple...you know the rest).

from bbcarter 62 days ago #
Votes: 1 | Vote:
+ -

Not to take anything away from Andrew Goodman, because he's the main PPC guru, and generally speaking, DKI works well for a lot of things... but in the last say 7 months or so that I've been doing PPC for a lot of lead generation campaigns, many locally oriented, I've found that surprisingly the DKI headline ads don't perform as well from a conversions per impression standpoint.  I think I'll have to blog about this soon.

from danf 61 days ago #
Votes: 1 | Vote:
+ -

Another alternative to DKI is to only have closely-related terms in each ad group, so that all ads you write in that ad group will automatically be relevant, even if the search and title don't match up [exactly]...

from DanThies 60 days ago #
Votes: 0 | Vote:
+ -

Dynamic Keyword Insertion? Great way to drive up click-through rates on the "long tail" and broad match I guess... but DKI wins maybe 1 in 50 split tests we run on CTR for our high-production ad groups, and I can't remember the last time a DKI ad performed better on actual business metrics like profit per ad impression.


Log in to comment or register here.

Top 10 Most Sphunn
In What's New

  1. Let Me Count The Ways: Enumerated S... (21)
  2. Sphinn It Plugin For Wordpress (18)
  3. Running Micro-Sites and Reducing Ho... (17)
  4. Adobe trying to marginalise Silverl... (17)
  5. Google Uses 613 Words About Adding ... (11)
  6. Digg Burns As Rose Fiddles (11)
  7. What’s Better : Long Copy Versus Se... (10)
  8. Google trying patent "FriendRank" (... (10)
  9. Fourth of July Logos from the Searc... (8)
  10. Google results have reached an all ... (8)

Latest Comments

Search Marketing Expo

Save the date for:
• SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
• SMX Sao Paolo - Brazil - (Aug. 7-8)
• SMX China - September 23 & 24, 2008
• SMX Stockholm - September 23 & 24, 2008
• SMX East - NYC - (Oct. 6-8) Registration is now open.
• SMX London - November 4 & 5, 2008