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Interesting look at some of the bloated pricing models that some "SEO Experts" still try to pawn off others.
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from aimClear 161 days ago #
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The post's anecdotes are fun, so thanks Brian. In all seriousness, Great SEO is like divorce attorneys: They cost a lot because they're WORTH it.

from plaboon 161 days ago # - show/hide this comment
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I have to say I disagree with this article and not becuase my paycheck depends on SEO quotes. Especially the directory submissions. You can use one of those budget submission services but you are going to get outdated garbage links from very general directories that are completely unrelated to your niche and are probably already banned by Google. With your argument why would anyone buy a new BMW M3 when they can get a used 1994 Honda Accord for so much cheaper. Also, I would GLADLY pay $3,000 for 100 links if they are of a high enough quality - get me 100 directories on PR5+, .edu, or .gov links and I’ll throw you more work then you can handle!

As far as articles I guess you can hire someone in India to rewrite an EzineArticle packed with grammatical errors for $15 but good luck trying to get an experienced writer in a client’s niche for less then $50 per page (research is what racks the hours up). As far as submitting again you can use that out of the box article submitting software that doesn’t update and half the sites use no follows. Not even worth the $15…

If you pay that company $50 for “guaranteed rankings” kiss your website creditability good bye. They all just use some type of SPAM links and they don’t care if your site gets banned or penalized - but I bet if you complain a bunch they will refund your $50 back… Remember, If they could really do this they would be billionaires running affiliate programs.

I for one don’t think SEO is expensive as long as it gets results. I’ve been running my company since 2001 and we are growing every year based on demand from referrals. If you can make more money for a client then their other advertising streams they will hire you. Once you do this several times you can start working 18 work days or charge $200 per hour and pick and choose the companies you want to work with. The reason SEO is becoming so expensive is because good internet marketing experts with proven track records are in high demand.


from bbcarter 161 days ago #
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I think the anecdotes mentioned in the article ARE pretty ludicrous.  They certainly don't sound like the kind ok things the higher paid, higher quality SEO's are doing.

from socivitus 161 days ago #
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People still pay for directory submissions? o_O

I'm not sure what the author of the post has against professional SEOs but there are a lot of unknown companies and individuals who charge thousands for SEO and SEM services. Although, SEO is the most important tactic any webmaster can employ and can turn huge traffic instantly and have a quick ROI.

from DarkMatter 160 days ago #
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no offense but did you guys read the article?

the point is not to criticise the practice/cost of REAL SEO. It's bringing to light the fact that people calling themselves SEOs are selling junk services to clueless people for far more than they're worth.

from wdeloach 160 days ago #
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I disagree (and I read the article).

Not all directory submissions are created equal. Not all article writing is created equal. Not all keyword consulting is created equal.  You have to be sure you're comparing apples to apples, and comparing a service to low-cost off-shore services based just on price is not really a fair comparison.

from DarkMatter 160 days ago # - show/hide this comment
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I take this article as a warning to those who might buy worthless services to do their homework, and for practicing SEOs to understand why people view them with skepticism. Not sure how you can disagree with that.

from TinPig 160 days ago # - show/hide this comment
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i agree with DarkMatter on this one. There are so many grey areas out there that it's natural for spammy services to crop up and anybody looking to engage with an SEO firm needs to know what they're getting (and not getting).

from plaboon 159 days ago #
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I don't think article reflects "why people may view their services as skepitcal as you state". Your cost break downs aren't very accurate and you're comparing those cheap oversea services verses good quality work that isn't just cookie cutter software submissions or poorly written barley understandable content.

This reminds me of a story a few years back when I client that instead of paying me to write their content and optimize it and they said they would do it as long as I give them a keyword list. I mailed the client 20 keyword phrases and to my surprise he had all the pages done next day. He used a portal page software that spit out generic page after page of spam. His logic "content is content and this is going to save me thousands a month"...

Moral of the story:

1. You get what you pay for.

2. Compare apples to apples


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