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Web Analytics is not easy and can take up much of you time so it's important to concentrate on the things which have the most benefit to your business. Here are some things you shouldn't measure as well as some areas where you could potentially end up wasting time rather than focusing on tactics and metrics which will actually help you to succeed.
3 Comments     

Comments

from Disco-Stu 424 days ago #
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coming up with interesting but non-actionable metrics = time warp

from billse 423 days ago #
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101 article, and valid.  These support your effective KPI's.

from richpageramblings 423 days ago #
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Always been a big fan of Manoj!


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