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MSaleem writes... The landscape of corporate public relations is changing fast. First the press release died and we told you how to write a press release for the social media audience. Now the elevator pitch is dead and here's how to adapt.
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Comments

from bwelford 62 days ago #
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I can't imagine this will take off.  Of course I said that about Twitter. :(

from planetc1 62 days ago #
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Something about the 140 characters or less gets me looking more closely at what and how I write. If anything, it's a good lesson in shortening your message and getting directly to the point.

from emom 62 days ago #
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I recently pitched a book idea to a publisher on Twitter and forced myself to keep it to the length of 1 tweet with one explanatory tweet. I figured if I could create enough interest in 140 characters, then they would probably be interested enough in continuing the conversation.

They were. :)

They've asked me to submit a proposal, even offering to help me write it. Now I just need to find the time to pull it together!

from DanThies 62 days ago #
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When you get your Twitpitch down, next is your AdwordPitch @ 95 characters... :D

from planetc1 62 days ago #
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@emom: That's great. I am sure we will be hearing more success stories coming from the twitterverse.

from socialpyramid 62 days ago #
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Very interesting modern update on the elevator pitch. Since I work in a skyscraper, I often wonder if I should try to sell myself to upper management when I ride with them... Twitter makes that idea so much more accessible!

from unglued 62 days ago #
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I pitched someone via Twitter on my Blackberry while riding in an elevator... what's that? :-)

from DanThies 62 days ago #
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LOL @ unglued

from smallbiztrends 62 days ago #
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I won a Twitter business plan contest.  At 140 characters, it you sure makes you focus on how you plan to make money   :) 




from grobbins 62 days ago #
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I'm a journalist who uses Twitter to distribute stories, and I'll accept science pitches due to the brevity of the medium. Gary Robbins, science editor, The Orange County Register


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