Sphinn - The Elevator Pitch Is Dead. Introducing The Twitpitch

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The Elevator Pitch Is Dead. Introducing The Twitpitch

Went Hot: May 7, 2008 - 8:51 am
Posted By: planetc1 423 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Social Media

MSaleem writes... The landscape of corporate public relations is changing fast. First the press release died and we told you how to write a press release for the social media audience. Now the elevator pitch is dead and here's how to adapt.

11 Comments

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from bwelford 423 days ago #

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I can't imagine this will take off. Of course I said that about Twitter. :(

from planetc1 423 days ago #

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Something about the 140 characters or less gets me looking more closely at what and how I write. If anything, it's a good lesson in shortening your message and getting directly to the point.

from emom 423 days ago #

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I recently pitched a book idea to a publisher on Twitter and forced myself to keep it to the length of 1 tweet with one explanatory tweet. I figured if I could create enough interest in 140 characters, then they would probably be interested enough in continuing the conversation.

They were. :)

They've asked me to submit a proposal, even offering to help me write it. Now I just need to find the time to pull it together!

from DanThies 423 days ago #

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When you get your Twitpitch down, next is your AdwordPitch @ 95 characters... :D

from planetc1 423 days ago #

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@emom: That's great. I am sure we will be hearing more success stories coming from the twitterverse.

from socialpyramid 423 days ago #

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Very interesting modern update on the elevator pitch. Since I work in a skyscraper, I often wonder if I should try to sell myself to upper management when I ride with them... Twitter makes that idea so much more accessible!

from unglued 422 days ago #

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I pitched someone via Twitter on my Blackberry while riding in an elevator... what's that? :-)

from DanThies 422 days ago #

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LOL @ unglued

from smallbiztrends 422 days ago #

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I won a Twitter business plan contest. At 140 characters, it you sure makes you focus on how you plan to make money :)

from grobbins 422 days ago #

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I'm a journalist who uses Twitter to distribute stories, and I'll accept science pitches due to the brevity of the medium. Gary Robbins, science editor, The Orange County Register

from TravisV 324 days ago #

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This whole Twitpitch thing is a solution waiting for a problem. Btw - that press release that's supposedly dead? There are a few vendors you might have heard of - like IBM, Cisco, and a few hundred other small fries - that continue to make announcements over the wire, despite the proclomations that the press release is dead. Guess they're not important enough to distill their messages down to digestible chunks on Twitter so that self-important "social" hipsters can fit their content into their ADD diets.