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News Source: http://www.toprankblog.com
Published: May 08, 2008 - 08:27 pm
Story Found By: theGypsy 1478 Days ago
Category: SEO

TopRank - Companies venturing into the SEO world are in fact, venturing into the content marketing world. It’s the reality of how both search engines and consumers will best respond to web site marketing efforts. Great content is an essential part of effective link building and even more so if you have distribution channels established.

In other words, creating useful content should be followed by promoting that content to facilitate distribution and awareness. Publishers (MSM, blogs, web site owners, etc) aren’t going to link to content they don’t know about. Seems pretty logical but many online marketers seem to be stuck like a record on “create great content and links will come naturally”. Good luck with that in any competitive category.
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