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Marty has been teaching me the importance of Technorati. When we share what we know and others start using the tools we can then bounce ideas and strategies off each other. We also realize that blogging is a far more effective use of our time than teaching one-on-one.

It also documents what we learn for later reference by ourselves, peers we work with, and shares it with anyone else who is interested. Blogging helps clients better understand what we can (and sometimes more importantly can NOT) do so their expectations will be realistic, they can choose and prioritize other strategies to grow their businesses, and everyone can be a more effective part of the "Team".

If you want to truly tap the power of Social Networking, start with understanding this article Marty just posted. Marty adds that this is BASIC knowledge for most SEM types and the value of the post is for their CLIENTS.

From the post: "A surprising number of new bloggers don’t understand and harness it’s data mining power.

Why is Technorati Important? - The answer is all about links. The value of your website and it’s power to propel keywords to top rankings is measured by multiple on and off-page factors. Search engines algorithmically evaluate how many other sites link to yours and assess the “quality” of your site’s inbound link portfolio. Technorati makes it easy to spy on another sites’ blog-link-portfolio, making it an ultra-easy research tool for aspiring link builders."
3 Comments     

Comments

from ffnstuff 671 days ago #
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pretty good article, i just found martys blog so ive been stumbling and voting for a bunch of what i see :)

from aimClear 670 days ago #
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Thanks you guys...

Marty


from flyingrose 669 days ago #
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Besides using Technorati to find related blogs and blog posts, you can use it to select the best keyword phrases to use in your tags.


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