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The most important thing you can do when talking to an SEO client (be it your boss in your company, or a different company you consult for) is to learn how to explain SEO in the simplest terms possible.
6 Comments     

Comments

from Winooski 421 days ago #
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Sound advice, and persuasively presented. Hey, if it's good enough for Henry David Thoreau...

from kevinheisler 421 days ago # - show/hide this comment
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SEW Expert Eric Enge of Stone Temple Consulting teaches SEOs how to pitch CEOs - great stuff

from bwelford 420 days ago #
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I'm all for KISS.  This is good stuff although a list of 10 is too long.

from Disco-Stu 420 days ago #
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Great list, thanks

from mbeharry 419 days ago #
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KISS is to be applied to everything, especially things which are complex to begin with. 

from hugogill 395 days ago #
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Thanks. Nice article.


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