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The Indirect Value of Social Media Marketing
Avatar Went Hot: May 9, 2008 - 1:19 pm
Posted By: theGypsy 6 days ago
Topic Type: News Story (Jump to http://www.huomah.com) my network
Category: Social Media
Guest post from Steven Bradley (aka VanGogh) delving deeper into the qualitative aspects of Social Media Marketing - great post and the threat of violence too!!

Snip - Focusing on your ROI efficiency and your rate of benefit is a better approach to me and a better way to understand the value social media delivers. To me it's more that each social interaction potentially leads to your next opportunity. It's not always possible though, to know where that next opportunity will appear and which or how many of your interactions led to it.
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Comments

from neelakanthap 5 days ago #
Votes: 0 | Vote:
+ -

I favor one the four goals of social media -Relationships with benefits, as listed in the article.  

from socivitus 4 days ago #
Votes: 0 | Vote:
+ -

A great and in-depth article, gives a lot of insite into strategies for campaigns and just good old networking.


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