News Source: http://www.huomah.com
Published: May 09, 2008 - 01:19 pm
Story Found By: theGypsy 1477 Days ago
Category: SEM
Snip - Focusing on your ROI efficiency and your rate of benefit is a better approach to me and a better way to understand the value social media delivers. To me it’s more that each social interaction potentially leads to your next opportunity. It’s not always possible though, to know where that next opportunity will appear and which or how many of your interactions led to it.
2 Comments
Comments
I favor one the four goals of social media -Relationships with benefits, as listed in the article.
A great and in-depth article, gives a lot of insite into strategies for campaigns and just good old networking.