You’ve probably heard people talking about Search Engine Optimization, or SEO, and wondered if it would help your business. The answer, in short, is absolutely!
Search Engine Optimization is the process of fine-tuning your website code and content to rank well in search engines like Google, Yahoo, and MSN. The basics of the SEO process are to:
- Choose keywords and keyword phrases that describe what you do and that your target market will use to search for your services.
- Use those keywords throughout the code and text for your website.
- Place links back to your site, containing those keyword phrases, on other websites. The search engines look at incoming links from other sites-not at outgoing links from your site-to improve your rankings
There’s a whole field of consulting built up around Search Engine Optimization, mainly because the search engines are constantly changing how they work, to discourage unethical or unfair Search Engine Optimization processes, such as loading a page with invisible keywords or using code in the page that specifies words that have nothing to do with your business.
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Search Engine Optimization is the process of fine-tuning your website code and content to rank well in search engines like Google, Yahoo, and MSN. The basics of the SEO process are to:
- Choose keywords and keyword phrases that describe what you do and that your target market will use to search for your services.
- Use those keywords throughout the code and text for your website.
- Place links back to your site, containing those keyword phrases, on other websites. The search engines look at incoming links from other sites-not at outgoing links from your site-to improve your rankings
There’s a whole field of consulting built up around Search Engine Optimization, mainly because the search engines are constantly changing how they work, to discourage unethical or unfair Search Engine Optimization processes, such as loading a page with invisible keywords or using code in the page that specifies words that have nothing to do with your business.
Discuss
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