Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Ian vehemently disagrees with Jeremy Shoemaker and Marketing Pilgrim that SEO is singing its swan song. What do you think? Is SEO a burly bully boy or is sand getting kicked in its face? Sound-off on the Conversation Marketing blog.



-
Comments11 Comments  

Comments

Avatar
from Jeeb90 2176 Days ago #
Votes: 4

Shoemoney is incapable of independent thought apparently. All he can do is cheesy rehashes of things that Jason Calacanis has said.  He already did it once, now twice.  I can’t wait for Part III!

Avatar
from wrttnwrd 2176 Days ago #
Votes: 0

Just gotta point out I did NOT tell anyone to jump in any lakes (for once)!

Avatar
from SEOinSeattle 2176 Days ago #
Votes: 0

I admit that I question whether or not SEO will remain independent as an industry. Yes, there will always be independent providers and consultants, but...We will continue to see mega-agencies either purchase independent SEO firms like, WPP buying into Visible Technologies, or they will create their own departmewnts like Ogilvy Public Relations’s 360 Degree Digital Influence We will see larger SEO firms, like Cobalt (which was not even deep in the business until recently), emerge as the next generation of major marketing agencies.Large companies will create in-house SEO teams. Some, like Amazon.com, will even sell some of their SEO capabilities to their own clients.These three trends will dominate the SEO business among Fortune-sized businesses. Mid-sized agencies will flip while the independents and the small agencies will be left to fight over the scraps.The job if SEO will not go away. If fact, I predict that SEO will become even more important as search becomes more complex and mainstream mobile search becomes a reality. But the SEO business model is changing and there will be a shake-up.

Avatar
from johnandrews 2176 Days ago #
Votes: 3

Yawn. SEO is a specialty...a focus on a competitive aspect of web publishing. It is soooooo easy to say it won’t last, is dying, is the schnizzle, or whatever. Much easier to do that than rank for something competitive. Who cares? As long as search traffic is important, those who need to compete will want to engage specialists who focus on search traffic... people commonly known as SEOs. It is apparently so easy to game the SEO crowd into linking and discussing opinions, that these attention whores do that every time their regular traffic building efforts falter, or the wife announces she needs a new vaccuum cleaner, or the vacation home payment is coming up, or whatever else causes them to desperately need attention from distant strangers and talking heads on the web. Pity them, I say.

Avatar Moderator
from hugoguzman 2176 Days ago #
Votes: 2

couldn’t agree more with John.Why do people insist on responding to these jackasses. Shoemoney makes a foolhearty attempt to describe the Google Sitelinks algorithm, and you all jump to defend SEO.The guy clearly has no idea of how Google Sitelinks work, much less what SEO is and will be in the future, so just treat him like bad advertising (ignore him) and he’ll go away.

Avatar
from Jeeb90 2176 Days ago #
Votes: 0

"It is apparently so easy to game the SEO crowd into linking and discussing opinions, that these attention whores do that every time their regular traffic building efforts falter, or the wife announces she needs a new vaccuum cleaner,.."That begs the question.  How many vacuum cleaners does Jason Calacanis own?

Avatar
from wrttnwrd 2176 Days ago #
Votes: 0

Shoemoney knows plenty about SEO - he’s made a lot more money at it than I have, that’s for sure. He made an argument. I responded.

Avatar
from Jeeb90 2176 Days ago #
Votes: 0

Yes, he does know a lot about SEO, which is why he actually has NO POINT whatsoever other than to entice people and get a rise out of them. There’s no point in debating him on his "points." The far more entertaining response is to point out that he has no purpose in his "get a rise out the audience" posts other than to emulate Jason Calacanis.He says SEO is a waste of time and then leaves the room to go build links with targeted anchor text.

Avatar
from SEOinSeattle 2176 Days ago #
Votes: 0

When I met Jeremy Shoemaker in person he was calm, introspective, thoughtful and intelligent. When I read him online he has an edgy mischievous energy. I will not go so far as to say he is purposefully baiting people like a chess master, most of the time, but I will never doubt that he thinks thru what he writes. ShoeMoney knows more about practical SEO application than most A-List SEOs. It may not always show-up when he discusses theoretical SEO application, but my impression is that Jeremy is too busy working it, running his business to be worried beyond 1) Will it work? 2) Is it worth the effort? 3) Will I get chewed-up like a salmon by a grizzly bear?

Avatar
from dbascom 2175 Days ago #
Votes: 0

I think the best way to get seo bloggers to link to you is to talk smack about SEO or tell them it’s BS. It still seems to work pretty well.

Avatar
from Jeeb90 2175 Days ago #
Votes: 0

Yea, or if your blog is at least somewhat popular, if you personally attack someone else in the industry, other people will link to it, (especially if you attack them over something that other people weren’t aware of).

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: