Sphinn Home » SEM
Avatar Went Hot: May 12, 2008 - 9:10 am
Posted By: annie7 55 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEM
Currently there is no recognized standard for assessing the skills and knowledge level of the search marketing professional. This not only increases the difficulty for employers to accurately identify the talent level of the professional workforce, but also impacts the ability of our industry to achieve its forecasted growth.

So what should basic criteria for search marketing skills assessment include?
1 Comment     

Comments

from svineets 54 days ago #
Votes: 0 | Vote:
+ -

Very relevant post considering the lack of standardization in the SEM environment itself. This scenario is so different from a GE Healthcare Job application Google Server Microsfoft Vista OS position - where you can at lease have some sort of guidelines for recruitment.
One of the safest bet in my opinion would be a 2 step process- a] Basic foundational knowledge of SEO SEM for shortlisting

b] Then provide a budget for PPC SEM campaign OR Devise a SEO strategy in a particular industry segment - This is an open net test - Candidate can access the internet for any tools reporting processes.

This will give me some idea about the on-job potential of candidates.

Thanks,
Vineet


Log in to comment or register here.

Top 10 Most Sphunn
In What's New

  1. Let Me Count The Ways: Enumerated S... (21)
  2. Sphinn It Plugin For Wordpress (18)
  3. Adobe trying to marginalise Silverl... (17)
  4. Running Micro-Sites and Reducing Ho... (17)
  5. Digg Burns As Rose Fiddles (11)
  6. Google Uses 613 Words About Adding ... (11)
  7. What’s Better : Long Copy Versus Se... (10)
  8. Google trying patent "FriendRank" (... (10)
  9. 10 Greasemonkey Scripts That Make L... (8)
  10. Google results have reached an all ... (8)

Latest Comments

Search Marketing Expo

Save the date for:
• SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
• SMX Sao Paolo - Brazil - (Aug. 7-8)
• SMX China - September 23 & 24, 2008
• SMX Stockholm - September 23 & 24, 2008
• SMX East - NYC - (Oct. 6-8) Registration is now open.
• SMX London - November 4 & 5, 2008