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News Source: http://www.searchenginejournal.com
Published: May 12, 2008 - 09:10 am
Story Found By: annie7 1370 Days ago
Category: SEM

Currently there is no recognized standard for assessing the skills and knowledge level of the search marketing professional. This not only increases the difficulty for employers to accurately identify the talent level of the professional workforce, but also impacts the ability of our industry to achieve its forecasted growth.

So what should basic criteria for search marketing skills assessment include?
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