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Sphinn Home » SEM
The Next Frontier for Search Marketing Standards
Avatar Went Hot: May 12, 2008 - 09:10 am
Posted By: annie7 429 Days ago
Source: http://www.searchenginejournal.com
Category: SEM
Currently there is no recognized standard for assessing the skills and knowledge level of the search marketing professional. This not only increases the difficulty for employers to accurately identify the talent level of the professional workforce, but also impacts the ability of our industry to achieve its forecasted growth.

So what should basic criteria for search marketing skills assessment include?
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