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Went Hot: May 13, 2008 - 5:56 am
Posted By: martinbowling 68 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Social Media
Which kind of brings me to the topic at hand. Danny twittered about a New York Times Story where Peter Sealey, a former chief marketing officer at the Coca-Cola Company, was quoted saying “Search is great, but you can’t advertise Coca-Cola in search.”
7 Comments
Comments
Hmm... the key is, as Danny mentioned, he's the former CMO- problem with this article is it illustrates what could have been a PR problem- it was from a non-employee, but this article it could make it look like Coke had a problem- as far as I can tell, they don't... right? That's why this article is weird- although it does make a good point about the power and velocity of twitter.
Even an ex - employee can cause a stir, if he/she makes the wrong comment - but the article was not necessarily stressing on the fact that it was, but how twitter can quickly escalate something - if its serious enough - this is where it differs from other networks - due to its instant messaging type functionality. I should have made that a bit more clear :)
Ya, I understood that, I just wanted to clarify that on first glance it looked a bit like a "oh no another big company makes a big PR mistake online" sort of post- so I think a disclaimer about that at the beginning might prevent that perception :-)
Heh -- I love all this got pulled together. I've been meaning to eventually go back and compile up the rant myself. Such a timesaver :)
Aww shucks Danny - I was hoping you see the funny side ;)
Note to self: Must call up Pepsi and offer to rank them #1 for [coke] ;)
Good Post
The more I hear about Twitter at the moment, the more I'm convinced that its the next facebook - - without all the zombies and hugs, obviously.