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Posted By:
Eish
56 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Paid Search
6 Comments
Posted By:
Eish
56 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Paid Search
6 Comments
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Comments
Ironic that i found this in my reader today. My company just went through this same exercise and found that over 40% of our paid yahoo traffic was coming from outside of yahoo.com. Most of those sites converted poorly. If you aren't using the block domains feature on yahoo, you're wasting money.
Looking at our stats from yahoo, it is obvious that arbitrage sites are alive and well on yahoo.
"remarkable stat that less than half of Yahoo's paid search clicks happen on its own search sites"
Remarkable stat? Hardly surprising to anyone who has been paying attention for the past several years. And 45% of clicks come from yahoo.com? That's very high. I'd be happy if I could get 25% of the clicks from yahoo.com. My blocked domain list is maxxed out.
Yahoo flew a bunch of us advertisers out last year for a Click Quality Summit where they talked about improvements in the works. These were advertisers who spend a lot and complain a lot. It's widespread problem that many advertisers recognize. And YSM has improved somewhat in the past year or so. I don't see the obvious fraud or excessive clicks from arbitrage sites I once did. There's still plenty of suspect traffic, but now it's from many sites that send one click a day, rather than 10 each.
I'm surprised that Search Engine Land would post a headline "More Than Half Of Yahoo's Paid Search Clicks Come From Partners". That's like a "Dog Bites Man" headline.
I've been fighting with Yahoo over this for about a year. My argument is that they should be at least allowing advertisers to block more than 250 crappy partners with crappy traffic. Why should we be paying top dollar for traffic that comes from some craptastic site where the owner is using hitbots and spamming techniques to make a quick buck. At least once a month I see a partner's hitbot take almost lontail kw of mine and ring up about $40 a day on it. I usually just delete the kw now when that happens, send it to Yahoo and hope I get credited.
Great stat.
Am I the only one thinking Yahoo did a massive mistake in not accepting MSN's offer? their only option now is to become a Google Poodle... ohh what a term i ve coined, adding it to the googlictionary!
"Remarkable stat? Hardly surprising to anyone who has been paying attention for the past several years. And 45% of clicks come from yahoo.com? That's very high. I'd be happy if I could get 25% of the clicks from yahoo.com"
Exactly why I stop buying traffic from them 3 years ago. Nothing new here.
Should we be surprised given that Yahoo sponsored search post panama is still where ROI goes to die! Robbed by the decade old affiliate network which powered GoTo and Overture and included such high quality traffic affiliates like the infamous Gator Network! Perhaps these click forensic guys could break it out and give us the real deal not the "headline grabber" which is probably including a lot of crappy networks like Yahoo! when they give industry invalid click data. I took a Google campaign and had a Yahoo! rep set it up. This campaign converted at 30% on G and about 10% on Y! until I killed 80% of the phrases and chopped the budget by 40%. Which is why Yahoo! knows if it is going to survive it has to do do something about the key piece of the monetization strategy that started with the purchase of Inktomi.
The biggest favor Jerry Yang did us all was to kill the M$ deal because invariably Y! will die and if combined with M$ would just kill it as well. Bad technology combined with spending like drunken sailors on leave does not turn two turds into gold. The most likely result is a bigger turd. ;-)