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Avatar Went Hot: May 16, 2008 - 7:15 am
Posted By: Glendz 51 days ago
Topic Type: News Story (Jump to http://www.businessol.com)
Category: Link Building
Kind of tricky since I was going to disagree right away, until I read the whole story. Makes perfect sense.
11 Comments     

Comments

from iBrian 49 days ago #
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There is no "penalty" - but there is a filter on relative new and less trusted domains.

Run a backlink count on Yahoo and CNN and a few hundred new links in a day makes barely a significant impact on their link profile.

from wraithstrider 49 days ago #
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a very nice and innovatiove way of link building

from damselseo 49 days ago #
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As long as you build links in a natural way, no worries for penalty...well- explained post!

from emanuelh 49 days ago #
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But there is perhaps a penalty in stopping getting many links quickly. Read more at: http://www.seo-scientist.com/unconventional-link-attributes.html

from KenJones 48 days ago #
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Interesting theory and a well presented case, but I have a feeling that the example given regarding the Chinese earthquake stories will have been ranked so highly in large part as a result of the "Query Deserves Freshness" aspect of the algo kicking in due to the sudden upswing in searches for that phrase rather than simply because of the number of links they attracted.

from BenjArriola 48 days ago #
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@iBrian: Totally agree. Although I believe for a new and less trusted domain, but...

- If links come in fast and look natural and shows an exponential trend of increasing that is not stopping

- And not some spiky graph of increase in sudden burst of links with large zero days in between make it look fish.

If these conditions are met, this makes you pass this filter. But going to practical everday SEO... this is not always achievable on many boring SEO client sites.

@emanuelh: Yup, if you do not show an increasing trend over time, and have a spiky graph, some thing negative kicks in, a penalty or a filter, whatever it is, it will prevent you from going up.


@KenJones: Very true. Which is something I did not consider in what I wrote. Thanks for your input on that.

from iBrian 48 days ago #
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To be honest, my personal suspicion is that the only thing that gets a new domain past sandboxing is authority links from trusted sources. I don;t know if that would mean from a compiled list of trusted sources (ie, LocalRank), or due to a culmination of factors ajudged algorithmically.

However, I do routinely turn down link building work on new domains on the grounds that while they could probably develop good traffic from longtail keywords, my stomping grounds are the highly competitive keyword markets, and I don't think it's fair to charge for a service if you feel it may not deliver either what the client expects - or needs - at least in a ROI context.

2c.

from Wiep 48 days ago #
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@BenjArriola

Good post, but I'd add in the subject of the page and/ or use anchor text as well. Getting 40k links to a page with a subject that makes it to Google's hottrends will be less problematic than getting 40k links to a brand new page about promotional gifts.

from BenjArriola 48 days ago #
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@iBrian: Good point, good strategy also, target long tail and get all the long tail traffic you can get and in the long run, everything else should fall in place when as the site get popular.

@Wiep: I am starting to feel I should have wrote something else on my blog or added a few more thoughts, but the blog post was so long already and tried to make sure it did not look boring after seeing the great wall of text.

Thanks for everyone's input and thoughts. I know there is a lot more left out to talk about in the post I made but did not expect much people talking about this.


My first objective was to just say talk about fast link building that it is not really something bad just because it is fast. And I guess after getting feedback from others, made me realize there are tons of other factors involved that can make fast link building work and not work that opens up a lot of other discussions.

from awaken 48 days ago #
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Ok, so let's say I created a site about Myanmar like one month prior to the cyclone catastrophe, and my site just so happened to be about weather patterns in that region.  Now, let's say that I had great coverage of the cyclone itself after the event occured which in return gave me a huge boost in my link profile.  Finally, let's assume that Google is capable of identifying and separating natural from articial linking patterns, so they determine that my site is not gaining links artificially.  Would they still filter out my site from the results because it is so new?  Even though, it is clear that my links are spiking because of the relevant news?

Sometimes I wonder whether it's a filter, or just a question of authority.  I'm obviously not going to be the only site that is getting a ton of backlinks related to the cyclone, so in essence my competition is getting stiffer.  If Google only has ten spots to fill on their first page, are they going to chose "mymyanmarsite.com" or CNN, Yahoo, Youtube, ABC, etc...? Regardles of how many links my site gains?

Also, I think that the news category is a tricky one.  Google can probably see the spike, and attribute it to an event, but what about a brand new site that hits the Digg frontpage which is commercial in nature?  Does Google look at these kinds of things?  Can they determine the difference?

Sometimes I think the algo is stupid, and other times I think it's super smart.  I'm sure Google loves that fact. :)

from bkseo 41 days ago #
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good stuff thanks


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