There has been some discussion about SEO dying and branding returning from the grave (or intensive care unit). On the contrary, branding is dead and SEO will live as long as there are search engines. R.I.P. Branding 1879 - 2008.
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So the title of the article begins with "Branding is Dead" and the last paragraph begins with "So branding isn’t exactly dead yet."I don’t think branding is going away any time soon. Even if people aren’t concerned about the brand name of a product they buy (and I believe they still are), they’re going to pay attention to the brand of the vendor, or the critic, or the community on the web 2.0 site where they gather various opinions (and where members become branded over time within that community) before making their own decision.