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But from a search engine perspective, syndication can cause a bit of a condundrum. If what you wrote is a relevant result for a search, the search engine wants to show it to the searcher. But not show it twice (or three times, or maybe even a thousand times in the case of an affiliate feed). So what do I suggest you do if you’re syndicating content but want your original version to rank about the syndicated ones?
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from TannerC 2351 Days ago #
Votes: 0

This is a great article for all bloggers especially. Vanessa provides some good answers for what to do when you want to rank your original content.

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from DarkMatter 2350 Days ago #
Votes: 0

I have a blog that syndicates posts from many bloggers. They usually appear on my blog a week or so after they post on their own sites, but I am able to leverage these pages for traffic without stealing much traffic from the original writer’s blog.I do this by changing the title tag of the post. Most of the time, bloggers write catchy titles to their posts that don’t necessarily include keywords relevant to the content. I change the title so it reflects frequently searched, relevant keywords. This has the effect of getting MY version of the page ranked while still allowing the original post to rank for different terms. It works very well.

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from BrickMarketing 2349 Days ago #
Votes: 0

DarkMatter - that’s interesting that merely changing the title tag allows it to work for you.  How long have you been doing that for?

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from toprank 2349 Days ago #
Votes: 0

I have had this issue with WebProNews using our content and have had them stop posting to some of their sites. I’ve also had them agree to not use the same title as the original post. Along with Vanessa’s suggestion for an absolute link back to the original, we try to include that within the post and have it hard coded into the RSS feed for sites that scrape us.When I did an interview with Adam Lasnik at SES London, I asked him about this kind of thing in the context of press releases, which are often copied many times after distribution. He pretty much gave the same advice. Nice post Vanessa.

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from DarkMatter 2349 Days ago #
Votes: 0

@BrickMarketingabout a year now.

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