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Avatar Posted By: Chris1 115 days ago
Topic Type: News Story (Jump to http://www.optimizeandprophesize.com)
Category: Web Analytics
In depth guide (6 post series) on multivariate testing from Jonathan Mendez.

"If you’re just getting started with MVT hopefully this helps make sense of it all to you. If you’re already experienced hopefully this will give you some new ideas and methods. Whoever you are, you should know that when used properly, advanced marketing technology and analytic data can provide business intelligence that can quickly improve performance with your campaigns and content by making it more relevant to your customers."
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from boorishamerican 115 days ago #
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This is a very solid article. Full factorial designs are ideal in my opinion but as Jonathan mentions time and amoutn of traffic really has a huge effect on your experiment. My company currently uses OPtimost as our MVT solution and the results have been astounding.


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