News Source: http://www.optimizeandprophesize.com
Story Found By: Chris1 1471 Days ago
Category: Analytics
"If you’re just getting started with MVT hopefully this helps make sense of it all to you. If you’re already experienced hopefully this will give you some new ideas and methods. Whoever you are, you should know that when used properly, advanced marketing technology and analytic data can provide business intelligence that can quickly improve performance with your campaigns and content by making it more relevant to your customers."
1 Comments
Comments
This is a very solid article. Full factorial designs are ideal in my opinion but as Jonathan mentions time and amoutn of traffic really has a huge effect on your experiment. My company currently uses OPtimost as our MVT solution and the results have been astounding.