Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEM
SEO Has No Future? Think Again!
SEM News Source: http://www.searchrank.com
Published: May 15, 2008 - 11:50 am
Story Found By: planetc1 1470 Days ago
Category: SEM
Dave Wallace writes... I am so weary of non-SEO types who have some measure of influence spouting off their opinion of what SEO is, what it isn’t, whether it is growing or declining and the like. It is no different then when celebrities use their clout and status to speak out of some subject like they are some kind of authority on the matter when in all actuality they are not.
 Comments5 Comments  

Comments

Avatar
from yourseomentor 1470 Days ago #
Votes: 0

Great article by Dave Wallace as usual! Thanks planetc1 for making us all aware of it.

Avatar
from torka 1470 Days ago #
Votes: 1

Well, so far nobody’s asked me my definition of SEO. Guess I’m not important enough. :)But here goes: in my world, SEO is the stuff you do to make it easier for the search engines to accurately index your content so your potential customers can more easily find you through the search engines’ natural (unpaid) search results. The funny thing is, though, most of the stuff you do to make it easier for the search engines are also things that make it easier for your human visitors.Which isn’t really such a surprise, given that what the search engines most want to rank highly are pages human searchers find most valuable and useful for any given search query.Given that, I fail to see how SEO can possibly "die" unless you think the general concept of website usability is also going to "die". Site optimization is (or at least should be) a foundational part of building a good, usable, useful website.My two cents, less taxes, adjusted for inflation.

Avatar
from yojpotter2 1470 Days ago #
Votes: 0

I admire Shoemoney and his success online..but I have to diagree on him with this one..I believe that SEO has a great future in store..only if you know how to use it well..^^

Avatar
from copywriter39 1470 Days ago #
Votes: 0

Excellent article that breaks down the problems with these earlier misguided articles. I especially like your definition of SEO as being the foundation. It’s not just rankings and link building. SEO is about connecting with a market. Demonstrating the benefits of a service or product. I hope your article gets as much attention as the earlier articles which simply throw out controversial statements.

Avatar
from Mani-Karthik 1467 Days ago #
Votes: 0

SEO will never die, it may change size and shape though...

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land