The other day, I was involved in a rather heated, yet enlightening discussion with a dude who really hates marketing; and I don’t blame him. Here is an excerpt of one of his comments:
Yes, consumers want to be heard. They also want the option to NOT be annoyed by marketing. They want the option of not having to put up with marketers exploiting a medium meant for communication and turning it into one more TV commercial. Consumers should not have to spend time and effort to block marketers. Consumers do want a choice - given their druthers, most would choose to have no marketing at all.
Discuss
Yes, consumers want to be heard. They also want the option to NOT be annoyed by marketing. They want the option of not having to put up with marketers exploiting a medium meant for communication and turning it into one more TV commercial. Consumers should not have to spend time and effort to block marketers. Consumers do want a choice - given their druthers, most would choose to have no marketing at all.
Discuss
Comments