Published: Sep 05, 2007 - 02:12 pm
Story Found By: toprank 1620 Days ago
Category: SEO
5 Comments
5 Comments
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Comments
This is an important post. Unlike nearly everyone here, I am more on the client side. My phone rings daily with calls from marketers. In 10 years I have yet to have one call that has taken the time to research us or ask me questions. The same goes for those I have contacted. Feels as if everyone has answers before I ask any questions. Here is to hoping everyone reads Lees list.
So, would you use the list as a part of your pitch, or bring it out further into the consideration cycle? Do you think it would spook a lot of people who are knee-jerk reactionaries who feel youre going to lift up too many rugs in the company, or earn the respect of the more analytic and/or passionate people?
4 words - What is your budget?
Eavesy, thats a good point but from the other direction. People that call asking straight away, "Whats your pricing?" get put into the "refer to SEMPO.org or topseos.com bucket" within seconds.
Scott, there are questions appropriate for the pitch and other for discovery. The post does not distinguish them that way nor does it include all the questions we typically use. It is absolutely a filter and thats one of the points of the post. If a client side marketer cannot answer these questions, then it may not be a good fit or at least, its not time for the kind of SEO campaign they really need. There may be other issues to solve first.