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Avatar Went Hot: May 20, 2008 - 6:07 am
Posted By: hjortur 65 days ago
Topic Type: News Story (Jump to http://www.viperchill.com)
Category: Other Social Media
Glen Allsopp explains how he got 550.000 visitors to his clients site in only one month. Inspiring results
8 Comments     

Comments

from neyne 64 days ago #
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so how many have converted?

from conradsalvador 64 days ago #
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good article. but wish it was more detailed.

from Mani-Karthik 64 days ago #
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Yea the article sounds good, but is not detailed.

from ViperChill 64 days ago #
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You can really only go into details IMO when you are focusing on a niche site. The results just show that:

- If you create quality content
- Promote it on the right sites
- Have more quality content for those visitors to find
- Your content will spread
 and your traffic will grow...

There is no "secret sauce" as such, its just hard work and quality information. There was an interview with Maki i read a few weeks ago and he summed things up perfectly, I can't remember the exact wording but it was something along the lines of:

"The secret to my success is no secret, it comes in 2 parts. Creating quality content and knowing how to promote it (through networking)"

I appreciate the feedback though. Although I'm not sure if you were looking for a "use this exact article, use this digg account and then enjoy XX traffic"

It's about taking the information there and putting it in your environment, follow the outline and you can achieve the same results.

from ViperChill 64 days ago #
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Neyne Hey mate, as I said on twitter it wasn't looking at increasing RSS subscribers or anything but raising the awareness of the site. The returning direct visitors are up substantially and its pretty crazy how many people are submitting their content to social sites now

from neyne 64 days ago #
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It wasn't a tongue in cheek question, Only that from our experience and as can be seen from this article: (article taken down due to spam sphinning) these visitors convert very poorly, especially the SU traffic.

If the goal of the campaign was brand awareness, then it is great. I just think that when this article is read by people, they should understand that not all traffic was born equal, meaning that 500K visitors from social media will never bring the same (or even close) amount of monetizing conversions like 500K visitors from organic SERPs or even PPC.

from iBrian 64 days ago #
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This is where some kind of actual goal achievement would have communicated success. Traffic is tired and poor statistic - what are needed are goals that are set and achieved.

Of course, I appreciate that Glenn has to retain confidentiality, not least after the immature, unprofessional, and frankly shocking lynching Lyndon got last week.

from ViperChill 64 days ago #
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Of course, I appreciate that Glenn has to retain confidentiality, not least after the immature, unprofessional, and frankly shocking lynching Lyndon got last week.

You are so right, although I have an NDA I would still not have revealed the details. I couldn't believe all the negativity around lyndon's stuff.


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