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Avatar Posted By: incrediblehelp 144 days ago
Topic Type: News Story (Jump to http://www.allthingssem.com)
Category: Other
Search engine marketers often center their work around the concept of a conversion funnel. The concept is simple with the first step being to fill the top of the funnel with people that have a broad interest in a product or service. As people move through the buying life-cycle, the numbers that make it deeper and deeper into the funnel will decrease until a small (usually) percentage complete a transaction.
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