Sphinn - How to Solve Communication and Differentiation Problems

36
Sphinn It!

How to Solve Communication and Differentiation Problems

Went Hot: May 22, 2008 - 1:09 am
Posted By: DoshDosh 411 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search

One of the most common issues it that there is not enough information on the page. Especially if you’re not a well-known brand, it’s important to tell people a little about who you are and why people should buy from you (refer to point #1). Also, if there’s not enough verbiage, a call to action on the page (i.e. “buy now,” or worse, “add to cart,”) can sound abrupt and can actually dissuade people from making a purchase.