How to Solve Communication and Differentiation Problems

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News Source: http://searchengineland.com
Published: May 22, 2008 - 01:09 am
Story Found By: DoshDosh 1466 Days ago
Category: PPC

One of the most common issues it that there is not enough information on the page. Especially if you’re not a well-known brand, it’s important to tell people a little about who you are and why people should buy from you (refer to point #1). Also, if there’s not enough verbiage, a call to action on the page (i.e. “buy now,” or worse, “add to cart,”) can sound abrupt and can actually dissuade people from making a purchase.
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