I’ve heard most PPC experts recommend you test headlines first, because they are most visible and are believed to influence click through rate more than body copy (because people have a tendency not to read things if they don’t have to). But I’m going to go against the gurus and suggest how you could test offers and value propositions first, using a hypothetical campaign for “wireless headphones.”
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2 Comments
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Very thorough post by Linda Bustos. Good reading.
This really should have a lot more votes.