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Sphinn Home » SEM
A Brand is Worth Protecting
SEM News Source: http://www.toprankblog.com
Published: May 21, 2008 - 11:37 pm
Story Found By: dsnyder 1360 Days ago
Category: SEM
While there is debate about who “owns” a brand, the company or it’s customers, partners and employees, it can be agreed that there is tremendous value and equity in a company’s brand. Something of value is worth protecting especially when it contributes to the livelihood of all the employees of the company and their families.
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from claye 1359 Days ago #
Votes: 0

Agreed - brand doesn’t just add value to the product or experience either; they often dominate searches becuase users generally have a brand in mind before they want to buy or find a product online - compare compare 14,514 daily searches for ’mp3 player’ vs 52,518 daily searches  for ’ipod.’

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