Sphinn - A Brand is Worth Protecting

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A Brand is Worth Protecting

Went Hot: May 21, 2008 - 11:37 pm
Posted By: dsnyder 409 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Online Marketing

While there is debate about who “owns” a brand, the company or it’s customers, partners and employees, it can be agreed that there is tremendous value and equity in a company’s brand. Something of value is worth protecting especially when it contributes to the livelihood of all the employees of the company and their families.

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from claye 408 days ago #

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Agreed - brand doesn't just add value to the product or experience either; they often dominate searches becuase users generally have a brand in mind before they want to buy or find a product online - compare compare 14,514 daily searches for 'mp3 player' vs 52,518 daily searches for 'ipod.'