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E-commerce solutions come in all shapes and sizes, from single “Buy Now” links from PayPal or Amazon to large e-commerce content management system (CMS) software. Their methods of handling search engine optimization can vary just as much. Some are already search engine friendly, but unfortunately some aren’t. There are a lot of SEO issues involved when optimizing an e-commerce system or CMS for maximum search engine rankings. I’m not going to tackle all of these in this post, but specifically how to handle deleted products in a way that will give you the best rankings, and maximize the traffic to your e-commerce website.
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