Tom O’Brien took a chance tonight. He decided to send a pitch to a blogger, and see what would happen. And now, I’m going to show Tom (and you) what happened, first by reprinting his letter to me, and then, by commenting on his letter to me.
1 Comments
1 Comments
Comments
-Real and human right from the start-Knowledge of the blog’s content/audience-Understanding of the author’s perspective-Tie-in between the pitch and the blog content/audience/author-Brevity in the pitch -Use of bulleted lists and links in the pitch-Make it easy for the blogger to write about the topic by providing additional resources on the topic -Finish with a human offer to opt-out of future pitches